Integrity Subaru Named Community Partner of the Trail-Rossland 2026 BC Winter Games
TRAIL, B.C. — Integrity Subaru is a proud Community Partner of the 2026 Trail-Rossland BC Winter Games, furthering their commitment to supporting youth, community spirit, and the values that shape life in the Kootenays.
Set to welcome more than 1,200 young athletes, coaches, and officials from across British Columbia, the 2026 BC Winter Games will bring a surge of energy, pride, and celebration to Trail and Rossland from February 25 to March 1, 2026. For Laurie and Jim, owners of Integrity Subaru, supporting this once-in-a-generation event felt deeply aligned with who they are as a business and as community members.
“Community support is simply who we are,” said Jim of Integrity Subaru. “Laurie and I believe strongly in giving back and showing up for the people who support us. The Games are bringing incredible energy and hometown pride to our region, and this partnership is a natural way for us to celebrate our youth, their dedication, and everything that makes this community so special.”
Integrity Subaru’s involvement also reflects the broader values of the Subaru brand. “Subaru isn’t just a car brand—it’s a lifestyle,” Jim added. “It’s about families, individuals, and all the adventures and activities that bring them together. Supporting the Games mirrors what Subaru stands for: reliability, versatility, and being there for people wherever life takes them. With Subaru Canada’s support, this partnership felt like the perfect opportunity to contribute to something meaningful.”
The team at Integrity Subaru brings personal connections to the Games as well. Many staff members and their families have long been involved in winter sports throughout the Kootenays, through skiing, hockey, hiking, volunteering, and more. These experiences have affirmed the power of sport in building confidence, resilience, teamwork, and community pride.
As the region prepares to welcome athletes, families, and fans, Integrity Subaru offers a heartfelt message:
“Welcome to our communities; we’re genuinely thrilled to have you here. Integrity Subaru, together with Subaru Canada, is proud to help make your BC Winter Games experience welcoming and memorable. Cheer loudly, enjoy every moment, and know our town is behind you 100 per cent. You’ve worked so hard to get here. Make it unforgettable. We’re rooting for you!”
